For Immediate Release:
J.McLaughlin Announces Second Collaboration with The Everglades Foundation
New York, New York – January 21, 2019– J.McLaughlin is pleased to announce its second collaboration with The Everglades Foundation, a Florida-based nonprofit that is committed to restoring and protecting America’s Everglades. Since its founding in 1993, The Everglades Foundation has become a respected advocate for the sustainability of one of the world’s most unique ecosystems. Extending from the Kissimmee Chain of Lakes, south of Orlando, down to Florida Bay and the Florida Keys, the Everglades makes up the majority of state’s iconic landscape. In fact, nearly eight million Floridians rely on America’s Everglades for their drinking water.
“We couldn’t be more pleased to continue our partnership with our friends at The Everglades Foundation and support the foundation’s important work to protect Florida’s most beloved natural resources.” J.McLaughlin Creative Director and Co-Founder Kevin McLaughlin says.
“We’re privileged as a brand to be able to give back to the communities in which we operate. With 24 locations in the state, Florida is a home away from home for us at J.McLaughlin, and supporting natural beauty of the Everglades is important to us and our community.”
The Everglades Foundation collection will be available for purchase in all J.McLaughlin Florida stores starting in February 2019, as well as online at J.McLaughlin.com. This special collection will be featured in J.McLaughlin’s March Catalog and 10 percent of the proceeds will benefit The Everglades Foundation.
“We are grateful to Kevin and Jay McLaughlin and the entire J.McLaughlin team for their continued support and the exciting launch of the new 2019 Everglades Foundation Capsule Collection. We are proud to have J.McLaughlin’s commitment to helping us protect and restore America’s Everglades through our science, advocacy, and education programs,” said Eric Eikenberg, CEO of The Everglades Foundation.
J.McLaughlin and The Everglades Foundation will partner on a series of in-store events throughout Florida to raise awareness and funds to support the Foundation. The first two events will take place on February 1stin Boca Grande, FL, and the second on Feb. 7th in Palm Beach at the J.McLaughlin Worth Avenue store. For more information, please visit www.JMcLaughlin.com or https://www.evergladesfoundation.org/support-us/corporate-partners/
J.McLaughlin was founded by two brothers, Kevin and Jay McLaughlin, in 1977. Their goal was to create a new American sportswear brand based in New York and built on several basic concepts: classic clothes with current relevance, sold in a friendly retail environment that has a neighborhood feel. With over 100 retail locations, J.McLaughlin occupies some of the most picturesque main-street real estate in America.
True to the vision of the McLaughlin brothers, the stores have a warmly residential feel and exemplary customer service. “Being a good neighbor” is central to the brand’s approach to business, and J.McLaughlin values being a welcome and active member of each community in which it operates. The company also operates a successful digital flagship at http://www.jmclaughlin.com/. The company is headquartered in Brooklyn, New York.
ABOUT THE EVERGLADES FOUNDATION
The Everglades Foundation is a 501(c)(3) non-profit dedicated to leading efforts to restore and protect the greater Everglades ecosystem. Since its founding in 1993 by a group of local outdoor enthusiasts, the Foundation has become a respected and important advocate for the sustainability of one of the world’s most unique ecosystems. For more information, please visit EvergladesFoundation.org.