Digital Marketing Coordinator
Director of Communications
Type of Job
July 28, 2021, 4:00:00 AM
About the position
The Digital Marketing Coordinator supports the mission of The Everglades Foundation by applying extensive marketing and social media skills to developing original media
content and maintaining a consistent brand identity for the Foundation. The Coordinator suggests creative ways to establish, build, and promote the Foundation’s online
presence and attract the public.
In collaboration with the Communications & Engagement team and reporting to the Director of Communications, the Digital Marketing Coordinator writes, creates, and manages media content on a daily basis. The Coordinator possesses a solid understanding of how each social media channel works and how to create and optimize content so that it is engaging to various audiences. The Coordinator ensures that digital and print media, visual content, and social media provide an engaging, consistent, proactive communications message that enhances the Foundation's brand, supports its programmatic efforts, and builds awareness of its overall mission.
The Coordinator communicates with internal and external customers, printers, and vendors to ensure accurate, timely, and high-quality deliverables. The Digital Marketing Coordinator is a creative and organized thinker, designer, and arranger of information with developed interpersonal and communication skills and an enthusiastic attitude.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
Optimize the Foundation’s pages within each platform to increase the visibility of social content
Moderate all user-generated content in line with the moderation policy for each community
Capture and analyze social data/metrics, insights, and best practices, and then take the appropriate steps to improve the content as needed
Measure web traffic and monitor search engine optimization
Research audience preferences and discover current trends
Create engaging digital content by collaborating with the graphic designer, videographer, and education, policy, and science teams
Stay up to date with changes in all social platforms ensuring maximum effectiveness
Facilitate online conversations with the public and respond to queries
Develop an optimal posting schedule, considering web traffic and customer engagement metrics requirements
Plan and execute web, email, and social media advertising campaigns
Plan, execute, and measure experiments and conversion tests
Use Wix to update existing pages and blogs and create new ones
Understand the Foundation's brand ideals and website to create content that supports its mission
Support the Communications & Engagement team by assisting with updating digital calendars, helping to maintain photo/video database, etc.
Attend Foundation events and/or media visits
Develop strategies and tactics to get the word out about the Foundation across a variety of mediums including email, direct mail, social media, website, digital ads, flyers, etc.
Ensure brand consistency throughout all projects and campaigns
Develop content and relationships with partners and influencers
Provide copy-editing services
Knowledge, Skills, Abilities, and Personal Attributes
Proficiency in all social media platforms, and content creation best practices
Superior verbal and written communications, copy-editing, and proofreading skills
Strong ability to create original content that targets a specific audience and effectively communicates a specific message
Highly organized and detail-oriented
Ability to think creatively and strategically
Capability to assess, manage, and successfully complete multiple competing priorities and deadlines
Ability to be flexible, multitask, and work well under pressure and time constraints
Ability to thrive in a high-energy, fast-paced work environment
Flexibility to adjust to and participate in occasional “all hands on deck” circumstances and events when they arise
Passion and enthusiasm for the Everglades and/or the environment and keen interest in working in non-profit or science-related communities
Punctual, reliable, and self-directed
Optimistic outlook and enthusiastic attitude
Ability to effectively work remotely from home
Strong interpersonal skills, ability to communicate with all levels of management and departmental teams
Ability to simplify complex information into user-friendly formats
How to Apply
Apply on Indeed at https://www.indeed.com/job/digital-marketing-coordinator-49f47496ac4cf6a3 or send a cover letter and resume to Shannon Trivino, Director of Board & Employee Relations, at email@example.com. No phone calls, please.
Bachelor’s Degree or equivalent in digital marketing required
At least two years of professional experience or two years of relevant internship experience in digital marketing, social media, and content creation and management
Thorough knowledge of social media platforms, including but not limited to Instagram, Twitter, Facebook, LinkedIn, and YouTube
Technical knowledge of MS Office, Canva, Later.com, Sprout, Mailchimp, Wix, and advertising platforms desired
Experience with social media engagement strategies and best practices
$45,000 - $50,000 commensurate with experience
About Us: The Everglades Foundation is building a better tomorrow – and if you are a top-notch digital marketing professional with the knowledge, passion, and skills to make a difference, we want to hear from you.
Founded in 1993 by a group of local outdoor enthusiasts, the Foundation is a well-respected authoritative source for scientific research on the Everglades. Our renowned
scientists are passionate seekers of truth, dedicated to unearthing the facts and
conducting practical analysis to help local, state, and national leaders make well-informed decisions. By coupling sound science with policy expertise, the Foundation is positioned as one of the most influential voices in the fight to restore and protect one of the world’s most unique wetlands.
The Foundation is a 501(c)(3) non-profit and a responsible employer that seeks to recruit and retain outstanding, high-performing professionals who are at the top of their fields to thrive in a dynamic, mission-driven culture committed to excellence, innovation, collaboration, and diversity.
This is an outstanding opportunity to put your creativity and marketing skills to use as part of an energetic and innovative team working to save one of America’s most important natural resources. It’s a career-defining playground if you want to jump into
an exciting, hands-on role pursuing – and exceeding - ambitious goals.
Palmetto Bay, FL, USA