Digital Media Specialist

About the position

The Digital Media Specialist supports the mission of The Everglades Foundation by applying marketing communications and social media skills to developing original digital content and maintaining a consistent brand identity for the Foundation, its supporters and its programs online. The Digital Media Specialist maintains the Foundation’s digital library and suggests creative ways to establish, build, and promote the Foundation’s online presence and attract the public.

Reporting to the Director of Communications, and in collaboration with the Vice President of Communications, the Digital Media Specialist writes, creates, and manages digital media content on a daily basis including social media channels, email communications, and website updates. The Digital Media Specialist possesses a solid understanding of how each social media channel works and how to create and optimize content so that it is engaging to various audiences. The Digital Media Specialist ensures that digital media, visual content, marketing communications and social media provide an engaging, consistent, and proactive communications message that enhances the Foundation's brand, supports its programmatic efforts, and builds awareness of its overall mission.

The Digital Media Specialist is a creative and organized thinker, designer, and arranger of information with developed interpersonal and communication skills and an enthusiastic attitude. The Digital Media Specialist communicates with internal and external teams to ensure accurate, timely, and high-quality deliverables.

Primary Responsibilities

• Build and execute digital strategies through research, platform determination, benchmarking, messaging, and audience identification.

• Optimize the Foundation’s pages within each platform to increase visibility of digital content.

• Plan, create, track, and manage social media content for Foundation’s pages and accounts, including Instagram, Facebook, LinkedIn, and X.

• Manage social media and Google ads for boosts and campaigns, creating and curating audience based on posts; monitor and collect analytics on campaigns.

• Moderate all user-generated content in line with the moderation policy for each community. Facilitate online conversations with the public and respond to queries.

• Capture and analyze data/metrics, insights, and best practices, and take the appropriate steps to improve content as needed.

• Measure website traffic and monitor search engine optimization.

• Create and write engaging digital content by collaborating with the Graphic Design Specialist, Video Production Specialist, and Education, Policy, and Science teams in the form of posts, reels, link sharing, blogs, email marketing.

• Stay up to date with changes in all digital platforms, ensuring maximum effectiveness.

• Develop an optimal posting schedule, considering web traffic and customer engagement metrics requirements.

• Keep a running list of all earned media about the Foundation and update the website.

• Provide earned media support when necessary.

• Understand the Foundation's brand and mission to create content that supports its strategy, goals, and programs.

• Develop strategies and tactics to get the word out about the Foundation across a variety of mediums including email, direct mail, social media, website, digital ads, flyers, etc.

• Curate, design, and distribute monthly newsletters to communicate with the general public, educators, and supporters.

• Design and execute integrated communication campaigns using Marketing Cloud Account Engagement (f/k/a Pardot) to reach key audiences with the right message at the right time.

• Translate communications goals into automated nurture journeys, engagement programs, and targeted email sends.

• Develop, with relevant departments, audience segmentation strategies to personalize outreach for different stakeholder groups (e.g., donors, advocates, teachers, etc.).

• Monitor and analyze engagement metrics to measure impact and optimize marketing performance.

• Provide insights and recommendations to the broader communications team on how to improve reach, engagement, and audience experience.

• Leverage Account Engagement tools to enhance audience targeting and journey design.

• Create email content and templates to be sent to constituents using Salesforce Enhanced Email Builder in Marketing Cloud for Account Engagement (f/k/a Pardot)

• Develop content and relationships with partners and influencers.

• Support the Communications team by assisting with updating digital content calendars.

• Organize and maintain photo/video database and other digital assets.

• Update websites content through Wix including existing pages, blogs, job postings, staff bios, and news items.

• Coordinate with external stakeholders to set up video filming days, social media collaborations, compose scripts and captions.

• Coordinate with Graphic Design Specialist to create assets supporting programs for website and social pages.

• Attend Foundation events and/or media visits as necessary.

• Other tasks and duties as assigned by the Director of Communications and Vice President of Communications.

Accountability

The Digital Media Specialist reports directly to the Director of Communications and coordinates closely with the other members of the Communications team, Program Directors, and other Foundation staff.

This job description accurately reflects the position as currently configured. However, this job description is not meant to be an exhaustive list of all the duties an employee in this position may be expected to perform. Employees are expected to perform all other duties as may be assigned and/or directed.

This job description may be changed to include new responsibilities and tasks, or change existing ones, at any time, as the Foundation deems necessary.

Equal Employment Opportunity Statement:

The Foundation is an equal opportunity employer that affords equal protection against discrimination to job applicants and employees. The Foundation seeks to ensure that qualified applicants will have an equal opportunity with respect to all employment practices regardless of their race, color, religion, sex, national origin, disability, age, pregnancy, marital or familial status, sexual orientation, gender identity or expression, status as a victim of domestic or dating violence, source of income, veteran status, or any other characteristic protected by law.