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THIS EARTH DAY, LACOSTE CELEBRATES LONG-STANDING RELATIONSHIP WITH
THE EVERGLADES FOUNDATION AND TEASES NEW COLLABORATION
Rare photo of a crocodile and alligator sunbathing next to one another.
MIAMI (April 22, 2019) – From water quality studies, to in-store educational displays, to restoration initiatives of threatened species and more, The Everglades Foundation’s long-standing relationship with LACOSTE has been integral to fostering awareness of the beauty, and fragility, of the threatened Everglades ecosystem.
This Earth Day, The Everglades Foundation is pleased to announce that LACOSTE has renewed its commitment to The Everglades Foundation for another three-years, and will be launching a new collaboration with the French apparel company in the Fall of 2019, with a focus on continuing the work of protecting the only habitat in the world where American crocodiles and alligators coexist. Additional details of the partnership will be announced shortly.
“LACOSTE has been a proud partner of The Everglades Foundation since 2013 and will continue to support the cause for years to come,” said Joëlle Grünberg, President and CEO of LACOSTE North and Central America. “This new collaboration will elevate and expand our partnership in an exciting way.”
“This new partnership will soon launch a special co-branded campaign to engage those who share the belief in protecting and preserving our most precious natural resources,” Eric Eikenberg, Chief Executive Officer of The Everglades Foundation. “We are excited to honor and celebrate this partnership with a new collaboration and look forward to showing the world the beauty and importance of the Everglades.
LACOSTE, the world-famous brand with the iconic crocodile logo, has been a loyal partner of The Everglades Foundation for several years, helping advance the science that leads the world’s largest environmental restoration project. Previous collaborations included a study on hydrology and water quality and its impact on American crocodiles and alligators living in the same region, as well as a limited-edition “Water Is Life” T-shirt for Earth Day 2015.
The Everglades, situated in southern Florida, is the largest subtropical wilderness reserve on theNorth American continent. The exceptional variety of its aquatic habitats has made it a sanctuary for many birds and reptiles. It also serves as a refuge for over 70 rare, endangered and threatened species, including crocodiles.
“The Everglades is under threat from continuing serious deterioration,” said Rex Hamilton, Everglades Foundation board member. “It’s one of America’s most critically endangered sites, and we’re proud to continue to expand upon our partnership with LACOSTE.”
About The Everglades Foundation
The Everglades Foundation is a 501(c)(3) non-profit dedicated to leading efforts to restore and protect the greater Everglades ecosystem. Since its founding in 1993 by a group of local outdoor enthusiasts, the Foundation has become a respected and important advocate for the sustainability of one of the world’s most unique ecosystems. For more information about The Everglades Foundation, please visit EvergladesFoundation.org.
F: @EvergladesFoundation | I: @EvergladesFoundation | T: @EverGFoundation
For LACOSTE, Life is a Beautiful Sport!
Since the very first polo was created in 1933, LACOSTE relies on its authentic sportive roots to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children. With a vision to be the leading player in the premium casual wear market, the Crocodile brand is today present in 120 countries through a selective distribution network. Two LACOSTE items are sold every second in the world. As an international group gathering 10,000 women and men, LACOSTE offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, home wear, watches and underwear, all of them being elaborated in the most qualitative, responsible and ethical way.
For more information: www.lacoste.com