Tallahassee Tribune, March 7, 2024
"Send Water South" campaign expands to broadcast, cable, and streaming ads for further reach.
To advance its mission to restore and protect America's Everglades through science, advocacy, and education, The Everglades Foundation has initiated a large-scale, multi-channel campaign to educate the public about the vital Everglades Agricultural Area (EAA) Reservoir. Entitled "Send Water South," the series of radio, digital, and social media ads that launched last fall have now been supplemented by broadcast, cable, and streaming ads on select channels in South Florida's east and west coast communities.
The harmful impacts of Lake Okeechobee's polluted water currently being discharged to the Lake Worth Lagoon, Caloosahatchee, and St. Lucie estuaries can be devastating to local communities. Releases from the lake to both coasts can impact human and animal health, the environment, real estate, recreation, and Florida's tourist-based economies.
Instead, this water should be cleaned and sent south to the Everglades and Florida Bay, where it is needed. The EAA Reservoir is the only Everglades restoration project that will enable lake water to be stored, cleaned, and sent south where it belongs.
"We faced these discharges in 2013, 2016, and 2018. This continues to happen, and the urgency to build and operate the reservoir is critical," said Eric Eikenberg, CEO of The Everglades Foundation. "We must ensure the completion of the EAA Reservoir because a healthy Everglades supports tourism, real estate, outdoor recreation, and other industries that drive Florida's economy."
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