Charity Betancourt

Charity Betancourt serves as Director of Digital Marketing, leading the design, execution, and optimization of end-to-end customer journeys within Marketing Cloud for Account Engagement (MCAE). With a strong emphasis on Journey Builder, Charity translates the Foundation’s fundraising, advocacy, education, and marketing objectives into data-driven, multichannel communication strategies. Charity brings a wealth of experience in mission-driven digital marketing, social media, email campaigns, and CRM-driven storytelling. Charity previously handled demand generation at cybersecurity firm Kaseya, where she worked extensively in Salesforce to increase the effectiveness of digital campaigns. Prior to that, she served as Director of Marketing & Communications at Christ Journey Church. Charity is certified in Salesforce Marketing Cloud, Google Ads, and AI for Marketing, and holds an MBA in Marketing and a bachelor’s degree in Mass Communication. She is passionate about the environment and wildlife, and resides in Miami.